Tesla rolls out Autosteer paywall across Model 3 and Y trims, igniting backlash

A week after announcing the end of standard Autosteer on new vehicles, Tesla has updated its configurator to require a Full Self-Driving subscription for the lane-keeping feature across all Model 3 and Model Y trims. The change, building on October 2025 standard trim adjustments, faces sharp criticism for compromising safety and prioritizing subscriptions amid slumping sales.

This latest step fully implements the policy shift first detailed last week for US and Canada markets, extending to all trims without grandfathering. Previously standard for nearly seven years alongside free Traffic-Aware Cruise Control, Autosteer now demands the FSD (Supervised) package—a $99 monthly subscription or $8,000 one-time purchase until February 14, 2026, after which only subscriptions apply (with a temporary $49 rate promo noted earlier this year).

Backlash has intensified on social media and from industry watchers. Reddit users lamented, "No lane centering on a premium car? The humblest Nissan Leaf now comes with ProPilot standard." Responses to Elon Musk on X called it "a really poor move," with fears of future FSD price hikes. Electrek labeled it "a bad move for consumers and a confusing one for the brand," pointing to rivals like Toyota, Honda, and Nissan offering free lane-keeping.

Critics frame the decision as a "desperation move" tied to Tesla's declining sales, with speculation it stems from Musk himself. While aimed at boosting FSD adoption, the paywall raises affordability and safety alarms for entry-level EV buyers, contrasting with standard active safety features like emergency braking that remain free.

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Photorealistic image depicting frustrated Cybertruck owners facing Tesla's new FSD transfer deadline of March 31, 2026, and price hike.
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Tesla tightens FSD Supervised transfer policy to March 31, 2026 delivery deadline

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Tesla has updated its Full Self-Driving (Supervised) transfer program, requiring new vehicle delivery by March 31, 2026, to qualify—a shift from prior order-placement criteria. This change, announced February 27 and refined on support pages, impacts Cybertruck Dual-Motor All-Wheel Drive buyers facing 2026-2027 deliveries and a recent price hike from $59,990 to $69,990, frustrating owners hoping to transfer $8,000+ software licenses.

Building on its Q4 2025 earnings announcement to shift Fremont factory space from Model S and X production to Optimus robots, Tesla faces an upheld $243 million Autopilot liability verdict while cutting Cybertruck prices to spur demand. CEO Elon Musk outlined near-term autonomy goals, with Robotaxi service expanding unsupervised operations.

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Tesla filed a lawsuit on February 13, 2026, against the California Department of Motor Vehicles, challenging a December 2025 ruling that accused the company of misleading consumers through marketing of its Autopilot and Full Self-Driving features. Despite complying with required changes to avoid a sales license suspension, Tesla argues the decision was factually erroneous, legally flawed, and lacked evidence of consumer harm. The dispute underscores intense scrutiny of Tesla's driver-assistance systems amid its major California operations.

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