Microsoft naikkan harga Xbox di tengah kelangkaan memori

Microsoft mengumumkan kenaikan harga untuk konsol Xbox Series X dan S mulai 1 Agustus. Langkah ini menandai kenaikan ketiga sejak Mei 2025 dan dipicu oleh meningkatnya biaya penyimpanan dan memori.

Harga baru tersebut akan berlaku secara global. Di Amerika Serikat, Xbox Series S 512GB akan dibanderol seharga $500 dan model 1TB seharga $600. Xbox Series X edisi digital 1TB akan dijual seharga $750, sementara versi dengan drive cakram akan berharga $800. Microsoft akan menghentikan produksi model Xbox Series X 2TB.Xbox menyatakan dalam sebuah unggahan blog bahwa harga penyimpanan dan memori konsol telah meningkat lebih dari 2,5 kali lipat. Perusahaan tersebut menambahkan bahwa mereka memperkirakan kenaikan dua kali lipat lagi menjelang musim gugur 2027. Mereka memperkenalkan opsi beli sekarang bayar nanti dan pembiayaan tanpa bunga untuk meringankan dampak kenaikan harga.Perubahan harga ini menyusul kenaikan sebelumnya pada Mei 2025 dan Oktober 2025. Penyesuaian serupa juga telah dilakukan oleh Sony, Nintendo, dan Valve untuk perangkat keras gim mereka.

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Illustration depicting a Microsoft Surface Laptop with a prominent price increase tag due to RAM shortage, amid symbols of AI data centers.
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Microsoft raises prices on Surface PCs due to RAM shortage

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Microsoft has increased prices across its Surface PC lineup, with some models rising by up to $500, citing higher memory and component costs. The changes, now live on the Microsoft Store, affect current-generation hardware originally launched in 2024. Officials blame the hikes on a persistent RAM chip shortage driven by demand from AI data centers.

Xbox CEO Asha Sharma has suggested the company will introduce new approaches to console sales later this year amid rising hardware costs. In a Fortune interview, she pointed to challenges with RAM and storage prices that are now 2.75 times higher than at launch. Sharma said the firm is exploring options beyond price increases to keep consoles accessible.

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Xbox executive Asha Sharma has acknowledged that ongoing memory shortages will affect the pricing and availability of the next-generation Project Helix console. In a recent interview, she stated that the company is not ready to announce a launch timeline amid the dynamic market conditions. Sharma emphasized focusing on factors within Xbox's control.

SanDisk has released a new series of officially licensed NVMe SSDs for the PlayStation 5 and PlayStation 5 Pro consoles. The drives also work with PCs and carry notably high prices amid a global memory shortage.

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The Nex Playground movement-based gaming console will increase in price by $50 to $299 starting April 1. Nex co-founder and CEO David Lee announced the change in a letter to customers, blaming rising production costs for components like memory and storage. The company's Play Pass subscription remains $89 per year.

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Valve has announced price increases for its Steam Deck OLED models worldwide, attributing the changes to rising memory and storage costs.

 

 

 

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