レマン湖に抱かれたスイスのジュネーブは、16世紀以来、時計学の世界的な中心地です。歴史ある博物館から実践的な工房まで、訪問者はこの産業を象徴する職人技に深く浸ることができます。スイスは高級時計市場の95％を占めており、その支配力はジュネーブの革新的な歴史に根ざしています。
ジュネーブは、レマン湖の南西部の突端部に位置し、ローヌ川が流れ込む場所です。その時計製造の歴史は1541年に遡ります。プロテスタント改革の時代、神学者ジャン・カルヴァンが派手な装飾品を禁じたことで、地元の金細工師たち――宝石留め、彫金、エナメル加工に長けた者たち――が時計製作に転じました。フランスのユグノー難民たちがこの技術を強化し、1601年に世界初の時計師ギルドが設立されました。
Watches and Wonders Geneva, the premier event for Swiss watchmaking, features 66 exhibitors including Audemars Piguet and anticipates more than 55,000 visitors from 125 countries. Established from the former SIHH in 2020, the fair has grown significantly under the Watches and Wonders Geneva Foundation.
AIによるレポート
The Watches and Wonders 2026 trade show in Geneva will run from April 14 to 20, marking its largest edition with 65 exhibiting brands. Audemars Piguet joins as a major new participant alongside 10 other newcomers. An expanded city-wide program will include jazz collaborations and watchmaking workshops.
The ninth annual Morgan Stanley Swiss Watcher report reveals that leading Swiss watch brands like Rolex and Cartier gained market share in 2025 amid industry challenges. Overall production volumes fell to 14.6 million units, down significantly from previous peaks, as brands focused on higher-priced models. Swatch Group disputed the report's estimates, claiming stronger performance than indicated.
AIによるレポート
Piaget introduced new Polo Signature models at Watches and Wonders 2026, featuring gadroon patterns on the dials that reference the brand's 1979 Polo design. The lineup includes his-and-hers stainless steel watches in 42mm men's and 36mm women's sizes, plus rose gold options. These updates emphasize matching pairs and heritage elements on contemporary cases.