Hong Kong records 10% rise in festive visitors as outbound trips surge 22%

Hong Kong welcomed 10% more visitors during the Christmas period than in 2024, while residents took nearly 1.7 million outbound trips, up 22% from last year. Despite the influx of tourists, merchants warn that the absence of New Year's fireworks could deter visitors and hurt the retail sector. Consumer sentiment has been dampened by last month's deadly Tai Po fire, which killed 161 people.

Hong Kong's tourism sector performed strongly during the Christmas period, with visitor numbers up 10% compared to 2024. At the same time, residents made nearly 1.7 million outbound trips, a 22% increase from last year, reflecting robust demand for travel abroad.

The retail sector, however, faces headwinds. Lawmaker Peter Shiu Ka-fai, who represents the retail industry, said: “Because of the Tai Po fire, consumer sentiment weakened over the past three weeks, affecting overall retail sales.” He added: “Coupled with the trend of residents heading north to spend on the mainland, I believe retail performance [over the Christmas period] may not be as strong as last year.”

Last month's Tai Po fire, Hong Kong's deadliest blaze in decades, claimed 161 lives and cast a subdued mood over the festive season. While sales of essentials like everyday cosmetics were stronger, overall Christmas spending fell short of last year's levels.

Merchants also expressed concerns that the cancellation of the annual New Year's fireworks display could further reduce visitor numbers in the coming days, exacerbating the slowdown in local consumer sentiment.

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Illustration depicting massive passenger travel during China's Qingming Festival, with crowded highways, family tomb visits, busy trains, and tourists amid spring blooms.
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中国、清明節連休中の旅行者数が8億4500万人に到達

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中国交通運輸省によると、3日間の清明節連休中、中国国内の推定旅客数は前年比6%増の8億4538万人に達した。墓参りなどの追悼サービスでは約1929万人の訪問が記録され、複数の省で観光収入が急増した。学校の春休みと重なったことが、長距離の家族旅行を後押しした。

Hong Kong saw a 25% increase in inbound visitors on New Year's Eve despite cancelling its traditional fireworks display due to the deadly Tai Po fire. Immigration Department figures show 195,798 arrivals that day, including 148,435 from mainland China. Meanwhile, outbound trips by locals rose by nearly 21%.

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Hong Kong's tourism minister highlighted nearly 200,000 New Year's Eve arrivals—part of a 12% festive period rise—despite cancelled fireworks, urging better distribution of crowds from hotspots like Central to areas such as Kowloon.

The Hong Kong Tourism Board will allocate 75 per cent of its resources to overseas markets this year to diversify visitor demographics and attract more overnight high spenders. Executive director Anthony Lau Chun-hon noted the difficulty in convincing day-trippers from nearby mainland Chinese cities to stay overnight. The board plans to launch a global campaign by the end of April.

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タイのPhuketは、2026年の旧正月期間に中国からの観光客が日本へのルート中断により滞在を延長したことで顕著な観光増加を経験した。2月15日から23日までの休暇期間が長い滞在を促し、地元収益を押し上げた。この変化はPhuketの代替目的地としての魅力の高まりを強調している。

Hong Kong's finance chief has expressed optimism about the city's economic outlook for 2026, while forecasting 2025 growth to accelerate to 3.2%, surpassing earlier projections. He attributed this positive outlook mainly to anticipated growth in mainland China and Asia, along with interest rate cuts.

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Hong Kong authorities will extend the operating hours of Lo Wu and Shenzhen Bay checkpoints to manage cross-border passenger flow after the New Year's countdown. The city has cancelled its annual fireworks show due to the late November Wang Fuk Court fire tragedy, but the Hong Kong Tourism Board will hold a concert and light show in Central's Chater Road pedestrian zone.

 

 

 

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