O mercado global de velas atingiu USD 10,5 bilhões em 2024 e deve alcançar USD 16,3 bilhões até 2033, segundo o IMARC Group. Essa expansão reflete o crescente interesse dos consumidores por aromaterapia, decoração residencial e produtos sustentáveis. Os principais impulsionadores incluem as necessidades de bem-estar mental e as influências das redes sociais.
O relatório do IMARC Group detalha uma mudança na indústria de velas, de iluminação básica para essenciais de estilo de vida focados em autocuidado. Os consumidores compram cada vez mais velas para experiências sensoriais, com óleos naturais como lavanda e eucalipto ajudando no alívio do estresse em meio a um aumento global de 11% nos sintomas depressivos. Market segmentation shows votive candles leading by product type, paraffin holding the largest wax share, offline channels dominating distribution, and North America as the top region. Growth is fueled by the 'Instagrammable Home' trend among Millennials and Gen Z, where candles enhance cozy atmospheres. Holiday seasons account for nearly 40% of sales, making them popular gifts. Sustainability trends emphasize soy, beeswax, and clean-burn technologies over paraffin, driven by indoor air quality concerns and EPA focus on renewables. Innovations include refillable jars, FSC-certified packaging, wooden wicks for crackling sounds, and premium fragrances like tobacco and oak. The rise of masculine scents in minimalist designs broadens appeal, while AI personalization and smart electric candles add safety and convenience. Recent developments include a 2025 partnership between Calm and P.F. Candle Co. for meditation-synced aromatherapy candles. Bath & Body Works saw record participation in its late 2024 Annual Candle Day via loyalty programs. Diptyque Paris launched a 100% soy wax collection with reusable glass to meet European regulations. Supply chains are shifting from China to Vietnam and India due to trade tensions on chemical imports.