PlayStation CEO presenting AI tools for game development during earnings call, with visuals of animation and PS5 challenges.
PlayStation CEO presenting AI tools for game development during earnings call, with visuals of animation and PS5 challenges.
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PlayStation outlines AI tools to boost game development

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Sony executives detailed new uses for generative AI during the company's earnings call on May 8. PlayStation CEO Hideaki Nishino described tools that speed up animation and personalization on the platform. The remarks came alongside forecasts of lower PS5 sales due to memory shortages.

Nishino highlighted the Mockingbird tool, which generates 3D facial animations from performance capture data in seconds rather than hours. He said the technology has already been applied in titles including Horizon Zero Dawn Remastered and by studios such as Naughty Dog and San Diego Studio. Nishino also noted AI systems for animating hair and creating dynamic NPCs, as seen in Gran Turismo racing agents.

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Initial reactions on X highlighted Sony's AI strategy for PlayStation game development, with users noting efficiency gains in animation and workflows while emphasizing human creativity remains central. Some posts expressed skepticism about the timeline for visible results and potential overhyping. Diverse accounts including analysts and gaming news shared detailed breakdowns from the earnings call, focusing on tools like AI NPCs and upscaling.

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Sony has omitted any reference to releasing PlayStation games on PC in its latest annual strategy report. The company instead detailed new plans to integrate artificial intelligence across its studios and store.

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EA president of enterprise development Laura Miele stated that generative AI has led to a real rise of creativity at the company's studios by removing friction from development pipelines.

Developers Crystal Dynamics and Flying Wild Hog used generative AI to create placeholder assets for Tomb Raider: Legacy of Atlantis. The tool helped visualize ideas during early level design.

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Sony has introduced its Playerbase initiative, allowing the company's biggest fans to have their likeness scanned and featured in PlayStation Studios games. The program begins with Gran Turismo 7, with applications now open in select markets worldwide. The winner will travel to Los Angeles for a face scan and additional custom content creation.

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