Record chicken purchases follow beef shortage alarms

Kiswahili

After alarms about a beef shortage, customers have started stockpiling, leading to chicken shortages in stores. Industry group Svensk fågel reports a record-like surge in demand. Coop is importing fresh chicken from Latvia to secure supply.

Alarms about a beef shortage have triggered stockpiling among customers in Sweden. This has created a record-like demand for chicken, according to industry group Svensk fågel. Chicken is now running out in grocery stores due to the increased demand.

Svensk fågel describes the increase as 'rekordartat'. In response, Coop has started importing fresh chicken from Latvia. 'We have started importing fresh chicken from Latvia to secure the supply', says Coop's press chief Carlos Cancino.

The beef shortage is expected to lead to higher chicken prices going forward. The article was published on January 19, 2026, highlighting how a shortage in one meat category quickly affects alternatives.

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