Sponsorship

Palmeiras announced on Monday (2) the termination of its sponsorship contract with Fictor, its second-largest sponsor, due to non-payment and the company's judicial recovery request involving a R$ 4.2 billion debt. The club is owed R$ 2.6 million in the recovery process. Fictor, which attempted to acquire Banco Master in November 2025, blames its troubles on the scandal from the bank's liquidation.

January 30, 2026 Reported by AI

Four-time Tour de France winner Tadej Pogačar has been named global brand ambassador for KuCoin, a cryptocurrency platform with a history of regulatory violations. The partnership, announced at an event in Vienna, emphasizes themes of trust and performance. However, KuCoin has faced fines and bans for anti-money laundering failures.

Oracle Red Bull Racing has announced a new partnership with Clear, marking its first foray into haircare sponsorship ahead of the 2026 Formula One season. The deal unites the six-time world champions with the producer of the world's top-selling men's shampoo, emphasizing shared values of performance under pressure. Branding will appear on the team's RB22 car and drivers' balaclavas.

January 20, 2026 Reported by AI

Ferrari has revealed its new race suits for the 2026 Formula 1 season, featuring a refreshed red design with prominent white accents. Drivers Lewis Hamilton and Charles Leclerc showcased the suits in a video on the team's YouTube channel. While fans praise the look, the blue Hewlett-Packard logo has sparked outrage.

Guinness Nigeria has integrated cultural elements and connections into the Big Brother Naija (BBNaija) show. This initiative highlights the brand's role in enriching the reality TV experience. The development was covered in a recent ThisDayLive article.

November 14, 2025 Reported by AI

Elephant Bet has sponsored the full regional football tournament in Dire Dawa, extending support beyond the initial October match. This initiative underscores the company's commitment to grassroots football outside Addis Ababa. The event is building community ties through the sport.