香港健康美容连锁万宁将退出中国大陆

香港最大的健康美容连锁店之一万宁宣布,将停止在中国大陆的所有零售业务,包括线上和线下渠道,以调整其在竞争激烈的市场中的策略。实体店将于2026年1月15日后永久关闭,线上运营将于12月26日停止。然而,微信、天猫、京东和拼多多的跨境渠道将继续运营。

万宁作为香港DFI零售集团的一部分,自2004年起进入中国大陆市场。该集团还运营着香港的惠康超市连锁和7-11便利店。

在给会员的信中,万宁中国表示:“其在大陆的实体店将于2026年1月15日后永久关闭。”这一决定反映了大陆市场竞争的激烈程度,万宁正调整其业务策略以应对挑战。

尽管全面退出零售业务,但公司补充道,微信、天猫、京东和拼多多上的跨境渠道将继续运营。这意味着消费者仍可通过这些平台购买万宁的产品,但不再有本地实体店或直接线上销售。

万宁的退出突显了中国大陆零售行业的压力,尤其是健康和美容领域,该领域充斥着本土和国际竞争者,如阿里巴巴和腾讯支持的平台。DFI零售集团尚未公布进一步的业务调整细节。

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