Illustration of a lonely Tesla Cybertruck in an empty showroom amid plunging sales graph and production woes for a news article.
Illustration of a lonely Tesla Cybertruck in an empty showroom amid plunging sales graph and production woes for a news article.
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Cybertruck Sales Plunge 38% in 2025; L&F Contract Cut Deepens

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Tesla's Cybertruck sales fell 38% in the first nine months of 2025 amid ongoing demand challenges, exacerbating the prior reduction of a $2.9 billion cathode supply deal with L&F to just $7,000. The latest figures underscore production hurdles for the 4680 battery cells and the recent departure of Cybertruck program head Siddhant Awasthi.

L&F announced on January 2, 2026, confirming the prior reduction—detailed in its December 2025 filing—of its high-nickel cathode contract with Tesla from $2.9 billion to around $7,000, due to changes in delivery quantities for 4680 cells used primarily in the Cybertruck.

As previously reported, the 4680 cells have faced scaling issues, limiting their use beyond the Cybertruck, while other Tesla models rely on 2170 or LFP cells. Cybertruck sales, which underperformed in 2024 despite ambitions for 250,000 units annually, declined further in 2025: only 16,907 units in the first nine months, down 38% from 27,974 in the same period of 2024. Q4 2025 data is pending.

Compounding challenges, Siddhant Awasthi, head of the Cybertruck program, has left the company. This signals persistent issues in Tesla's battery strategy and pickup rollout, with no near-term expansion for 4680 cells. L&F maintains its materials perform well for other clients.

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Discussions on X focus on the L&F cathode contract slashing from nearly $3 billion to $7,000, attributed to weak Cybertruck demand, 4680 battery production delays, and sales slumping 38% in the first nine months of 2025. Negative sentiments dominate, labeling Cybertruck a failure and signaling broader EV demand issues, while some users counter that Tesla is ramping internal cathode production amid temporarily slower sales. Skepticism targets media speculation, with diverse views from analysts and traders highlighting supply chain collapses and underwhelming engagement.

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Dramatic illustration of L&F Co. executive slashing Tesla's $2.9B battery contract to $7,386 amid Cybertruck production challenges.
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Tesla supplier slashes battery contract by 99% amid Cybertruck woes

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South Korean battery material supplier L&F Co. has reduced the value of its 2023 supply contract with Tesla from $2.9 billion to just $7,386, citing changes in supply quantity. The deal involved high-nickel cathode materials for Tesla's 4680 battery cells, primarily used in the Cybertruck. This move highlights ongoing demand challenges for the electric pickup truck.

Tesla has slashed its supply deal with South Korean firm L&F Co. by nearly 99%, from $2.9 billion to $6,800, for high-nickel cathode materials used in the struggling 4680 battery cells of the Cybertruck. The revision, filed December 29, 2025, reflects weak demand, production issues, and EV market shifts, impacting L&F's stock and highlighting broader challenges for Tesla's battery ambitions.

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Following recent supply chain adjustments like L&F's contract reduction, Tesla has slashed its 4680 battery cathode deal with LG Energy Solutions from $2.9 billion to $7,000, per Reuters. Weak Cybertruck demand undermines the cell's high-volume economics, threatening plans for Texas Gigafactory output and the upcoming Cybercab.

Tesla introduced a Dual Motor All-Wheel Drive base Cybertruck at $59,990—a $20,000 cut from the $79,240 premium AWD trim—available only until February 28, 2026, alongside a Cyberbeast reduction to $99,240. Amid 2025 sales of 20,237 units (down 48% YoY), strong demand has pushed U.S. deliveries to April 2027, as CEO Elon Musk noted future pricing will depend on this period.

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Tesla's stock has a history of sharp declines, and analysts now highlight intensifying challenges that could trigger further drops. Key concerns include margin pressure from price competition, eroding market share in China, and production setbacks with the Cybertruck and 4680 batteries. These factors threaten the company's growth narrative amid already strained financials.

Building on expert Doug DeMuro's forecast of used Cybertruck prices falling to $35,000 within 18 months, initial excitement is waning beyond early adopters. Online reactions highlight novelty wearing off, while Tesla faces resale concerns, 2025 sales drops linked to Elon Musk's politics, and intensifying EV rivalry.

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LG Energy Solution has decided not to use cathode materials from affiliate LG Chem in batteries supplied to Tesla due to unmet high energy density standards. Instead, the company is turning to competitor L&F to meet Tesla's demands for ultra-high nickel batteries. This shift highlights intensifying competition in the battery materials market amid a temporary electric vehicle demand slump.

 

 

 

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