Illustration of a lonely Tesla Cybertruck in an empty showroom amid plunging sales graph and production woes for a news article.
Illustration of a lonely Tesla Cybertruck in an empty showroom amid plunging sales graph and production woes for a news article.
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Cybertruck Sales Plunge 38% in 2025; L&F Contract Cut Deepens

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Tesla's Cybertruck sales fell 38% in the first nine months of 2025 amid ongoing demand challenges, exacerbating the prior reduction of a $2.9 billion cathode supply deal with L&F to just $7,000. The latest figures underscore production hurdles for the 4680 battery cells and the recent departure of Cybertruck program head Siddhant Awasthi.

L&F announced on January 2, 2026, confirming the prior reduction—detailed in its December 2025 filing—of its high-nickel cathode contract with Tesla from $2.9 billion to around $7,000, due to changes in delivery quantities for 4680 cells used primarily in the Cybertruck.

As previously reported, the 4680 cells have faced scaling issues, limiting their use beyond the Cybertruck, while other Tesla models rely on 2170 or LFP cells. Cybertruck sales, which underperformed in 2024 despite ambitions for 250,000 units annually, declined further in 2025: only 16,907 units in the first nine months, down 38% from 27,974 in the same period of 2024. Q4 2025 data is pending.

Compounding challenges, Siddhant Awasthi, head of the Cybertruck program, has left the company. This signals persistent issues in Tesla's battery strategy and pickup rollout, with no near-term expansion for 4680 cells. L&F maintains its materials perform well for other clients.

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Discussions on X focus on the L&F cathode contract slashing from nearly $3 billion to $7,000, attributed to weak Cybertruck demand, 4680 battery production delays, and sales slumping 38% in the first nine months of 2025. Negative sentiments dominate, labeling Cybertruck a failure and signaling broader EV demand issues, while some users counter that Tesla is ramping internal cathode production amid temporarily slower sales. Skepticism targets media speculation, with diverse views from analysts and traders highlighting supply chain collapses and underwhelming engagement.

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Photorealistic illustration of discounted Tesla Cybertruck in showroom with sales stats and demand queue for news article.
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Tesla launches limited-time $59,990 AWD Cybertruck amid slumping sales and surging demand

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Tesla introduced a Dual Motor All-Wheel Drive base Cybertruck at $59,990—a $20,000 cut from the $79,240 premium AWD trim—available only until February 28, 2026, alongside a Cyberbeast reduction to $99,240. Amid 2025 sales of 20,237 units (down 48% YoY), strong demand has pushed U.S. deliveries to April 2027, as CEO Elon Musk noted future pricing will depend on this period.

Tesla introduced a $59,990 version of its Cybertruck, sparking a rush of orders and extending delivery times to 2027. However, changes to the Full Self-Driving transfer policy have frustrated many buyers. The limited-time pricing fueled the demand but highlighted delivery challenges.

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LG Energy Solution has decided not to use cathode materials from affiliate LG Chem in batteries supplied to Tesla due to unmet high energy density standards. Instead, the company is turning to competitor L&F to meet Tesla's demands for ultra-high nickel batteries. This shift highlights intensifying competition in the battery materials market amid a temporary electric vehicle demand slump.

Electric vehicle sales worldwide dropped 3% in January 2026 compared to the previous year, extending the slowdown seen after BYD overtook Tesla as the top global EV seller in 2025. Tesla faced sharp declines in key markets like China, the US, and Europe due to policy changes, rising competition, and reputational issues, reporting its lowest sales in China since late 2022.

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Following its Q4 2025 earnings report announcing over $20 billion in 2026 capital spending amid sales declines, Tesla is specifying expansions in battery production and Cybercab rollout to affirm its EV commitment. This contrasts with legacy automakers abandoning similar ambitions after heavy losses.

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