Illustration of a lonely Tesla Cybertruck in an empty showroom amid plunging sales graph and production woes for a news article.
Illustration of a lonely Tesla Cybertruck in an empty showroom amid plunging sales graph and production woes for a news article.
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Cybertruck Sales Plunge 38% in 2025; L&F Contract Cut Deepens

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Tesla's Cybertruck sales fell 38% in the first nine months of 2025 amid ongoing demand challenges, exacerbating the prior reduction of a $2.9 billion cathode supply deal with L&F to just $7,000. The latest figures underscore production hurdles for the 4680 battery cells and the recent departure of Cybertruck program head Siddhant Awasthi.

L&F announced on January 2, 2026, confirming the prior reduction—detailed in its December 2025 filing—of its high-nickel cathode contract with Tesla from $2.9 billion to around $7,000, due to changes in delivery quantities for 4680 cells used primarily in the Cybertruck.

As previously reported, the 4680 cells have faced scaling issues, limiting their use beyond the Cybertruck, while other Tesla models rely on 2170 or LFP cells. Cybertruck sales, which underperformed in 2024 despite ambitions for 250,000 units annually, declined further in 2025: only 16,907 units in the first nine months, down 38% from 27,974 in the same period of 2024. Q4 2025 data is pending.

Compounding challenges, Siddhant Awasthi, head of the Cybertruck program, has left the company. This signals persistent issues in Tesla's battery strategy and pickup rollout, with no near-term expansion for 4680 cells. L&F maintains its materials perform well for other clients.

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Discussions on X focus on the L&F cathode contract slashing from nearly $3 billion to $7,000, attributed to weak Cybertruck demand, 4680 battery production delays, and sales slumping 38% in the first nine months of 2025. Negative sentiments dominate, labeling Cybertruck a failure and signaling broader EV demand issues, while some users counter that Tesla is ramping internal cathode production amid temporarily slower sales. Skepticism targets media speculation, with diverse views from analysts and traders highlighting supply chain collapses and underwhelming engagement.

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Tesla Cybertruck in showroom with signs announcing base model price increase after Feb. 28, 2026, and delivery delays to Sept-Oct 2026 due to high demand.
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Tesla confirms Cybertruck base model price increase after Feb. 28 amid delivery delays

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Following last week's launch of its $59,990 Dual Motor All-Wheel Drive Cybertruck, Tesla has confirmed the introductory price will rise after February 28, 2026. Surging demand has pushed estimated U.S. delivery dates for new orders to September-October 2026, up from prior May-June estimates.

Tesla introduced a $59,990 version of its Cybertruck, sparking a rush of orders and extending delivery times to 2027. However, changes to the Full Self-Driving transfer policy have frustrated many buyers. The limited-time pricing fueled the demand but highlighted delivery challenges.

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LG Energy Solution has decided not to use cathode materials from affiliate LG Chem in batteries supplied to Tesla due to unmet high energy density standards. Instead, the company is turning to competitor L&F to meet Tesla's demands for ultra-high nickel batteries. This shift highlights intensifying competition in the battery materials market amid a temporary electric vehicle demand slump.

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