S-Game rejects generative AI for Phantom Blade Zero

Developer S-Game Studio has stated it will not use AI visual technology in Phantom Blade Zero that could alter its artists' original intent. The Beijing-based studio emphasized human craftsmanship in the game's development following its listing among titles supporting Nvidia's DLSS 5. The action-RPG is set for release on PS5 and PC later this year.

S-Game Studio announced its position on generative AI via the official Phantom Blade Zero account on X on April 10. CEO Qiwei Liang, known as 'Soulframe', wrote: “We are fully aware that a profound technological revolution is unfolding around us. However, to this day, every single piece of content in our game has been crafted by the hands of real artists. We will not use AI visual tech that could alter our artists’ original creative intent.” The studio did not name Nvidia or DLSS 5 directly, but the statement follows backlash against the upscaling technology's demo, which was said to produce unnatural NPC appearances, and Phantom Blade Zero's inclusion on a support list for the feature on GeForce RTX 5090 cards. Phantom Blade Zero's development highlights authentic techniques. Character models derive from 3D scans of the cast, voice acting features full lip-syncing in Chinese and English, and weapons were forged by real swordsmiths for motion capture. Environments draw from scanned Chinese locations, including ancestral halls in Fujian, ancient towns in Zhejiang, and old steel factories in Beijing, reimagined as 'Kungfupunk.' In-game maps were hand-drawn with Chinese brushes and rice paper by artists from the Central Academy of Fine Arts. The studio described the team as in final development stages, focusing resources to refine the wuxia-inspired action game. Liang added: “We firmly believe that human artistry is not merely a means for creating value; it is the value itself. S-GAME didn’t just hire a group of developers to make a game; rather, in our pursuit of continuously building an exceptional, passionate team, we decided to make a game that everyone here could be deeply proud of.” The game launches September on PS5, Steam, and Epic Games Store.

Makala yanayohusiana

Illustration depicting Nvidia CEO Jensen Huang announcing DLSS 5 at GTC conference contrasted with gamers' backlash memes and criticism.
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Nvidia teases DLSS 5 as gamers express backlash

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Nvidia unveiled DLSS 5 at its GTC conference, calling it the biggest breakthrough in computer graphics, but gamers have reacted with memes and criticism over changes to game visuals. CEO Jensen Huang dismissed the backlash, stating gamers are completely wrong and developers retain artistic control. The technology is set for release in the fall.

S-Game has confirmed Phantom Blade Zero's PC and PS5 launch on September 9, 2026—previously delayed from December 2025 as announced at The Game Awards—with 12-month PS5 console exclusivity. New trailers highlight fast-paced Wuxia combat, intricate AI, and arsenal variety, building on Gamescom 2024 demo.

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Hyung-tae Kim, CEO of South Korean studio Shift Up and director of Stellar Blade, stated that generative AI is essential for competing with large Chinese teams in game development. Speaking at a national economic conference, Kim highlighted the disparity in team sizes and argued AI could enable one person to do the work of 100. The comments come as Shift Up develops a sequel to its successful 2024 action game.

Nvidia CEO Jensen Huang addressed gamers' concerns over DLSS 5's generative AI features in a Lex Fridman podcast interview, admitting he dislikes 'AI slop' while emphasizing the technology's artist-guided nature that enhances frames without changing core game structures. Partnerships with major studios signal broad upcoming adoption.

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Sandfall Interactive has detailed its limited generative AI experimentation for placeholder textures in Clair Obscur: Expedition 33, following the game's disqualification from Game of the Year and Best Debut Game at the Indie Game Awards 2025. The studio, which patched out the assets shortly after launch, vows all future projects will be fully human-made.

Following the revocation of its Game of the Year award over AI disclosure issues, Sandfall Interactive has enforced a firm no-AI policy for Clair Obscur: Expedition 33 and all future games. Game director Guillaume Broche confirmed the title is fully human-made, addressing concerns from a brief 2022 AI texture experiment.

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At the Game Developers Conference 2026 in San Francisco, generative AI tools drew mixed reactions, with demos from Google highlighting potential uses amid widespread developer skepticism. A recent industry report showed 52% of companies using the technology, but only 36% of workers incorporating it into their jobs, and 52% viewing it as harmful to the sector.

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