S-Game rejects generative AI for Phantom Blade Zero

Developer S-Game Studio has stated it will not use AI visual technology in Phantom Blade Zero that could alter its artists' original intent. The Beijing-based studio emphasized human craftsmanship in the game's development following its listing among titles supporting Nvidia's DLSS 5. The action-RPG is set for release on PS5 and PC later this year.

S-Game Studio announced its position on generative AI via the official Phantom Blade Zero account on X on April 10. CEO Qiwei Liang, known as 'Soulframe', wrote: “We are fully aware that a profound technological revolution is unfolding around us. However, to this day, every single piece of content in our game has been crafted by the hands of real artists. We will not use AI visual tech that could alter our artists’ original creative intent.” The studio did not name Nvidia or DLSS 5 directly, but the statement follows backlash against the upscaling technology's demo, which was said to produce unnatural NPC appearances, and Phantom Blade Zero's inclusion on a support list for the feature on GeForce RTX 5090 cards. Phantom Blade Zero's development highlights authentic techniques. Character models derive from 3D scans of the cast, voice acting features full lip-syncing in Chinese and English, and weapons were forged by real swordsmiths for motion capture. Environments draw from scanned Chinese locations, including ancestral halls in Fujian, ancient towns in Zhejiang, and old steel factories in Beijing, reimagined as 'Kungfupunk.' In-game maps were hand-drawn with Chinese brushes and rice paper by artists from the Central Academy of Fine Arts. The studio described the team as in final development stages, focusing resources to refine the wuxia-inspired action game. Liang added: “We firmly believe that human artistry is not merely a means for creating value; it is the value itself. S-GAME didn’t just hire a group of developers to make a game; rather, in our pursuit of continuously building an exceptional, passionate team, we decided to make a game that everyone here could be deeply proud of.” The game launches September on PS5, Steam, and Epic Games Store.

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A Nvidia apresentou o DLSS 5 em sua conferência GTC, chamando-o de o maior avanço em computação gráfica, mas os jogadores reagiram com memes e críticas sobre as mudanças no visual dos jogos. O CEO Jensen Huang rejeitou a reação, afirmando que os jogadores estão completamente errados e que os desenvolvedores mantêm o controle artístico. O lançamento da tecnologia está previsto para o outono.

S-Game has confirmed Phantom Blade Zero's PC and PS5 launch on September 9, 2026—previously delayed from December 2025 as announced at The Game Awards—with 12-month PS5 console exclusivity. New trailers highlight fast-paced Wuxia combat, intricate AI, and arsenal variety, building on Gamescom 2024 demo.

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Hyung-tae Kim, CEO of South Korean studio Shift Up and director of Stellar Blade, stated that generative AI is essential for competing with large Chinese teams in game development. Speaking at a national economic conference, Kim highlighted the disparity in team sizes and argued AI could enable one person to do the work of 100. The comments come as Shift Up develops a sequel to its successful 2024 action game.

O CEO da Nvidia, Jensen Huang, abordou as preocupações dos jogadores sobre os recursos de IA generativa do DLSS 5 em entrevista ao podcast de Lex Fridman, admitindo que não gosta de "conteúdo irrelevante de IA" e enfatizando a natureza da tecnologia guiada por artistas, que aprimora quadros sem alterar a estrutura central dos jogos. Parcerias com grandes estúdios sinalizam uma ampla adoção futura.

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Sandfall Interactive has detailed its limited generative AI experimentation for placeholder textures in Clair Obscur: Expedition 33, following the game's disqualification from Game of the Year and Best Debut Game at the Indie Game Awards 2025. The studio, which patched out the assets shortly after launch, vows all future projects will be fully human-made.

Following the revocation of its Game of the Year award over AI disclosure issues, Sandfall Interactive has enforced a firm no-AI policy for Clair Obscur: Expedition 33 and all future games. Game director Guillaume Broche confirmed the title is fully human-made, addressing concerns from a brief 2022 AI texture experiment.

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