Amazon expands AI shopping feature with Q&A capability

Amazon has updated its mobile app's 'Hear the Highlights' feature, allowing users to ask questions to AI-generated shopping experts. The enhancement builds on audio summaries introduced last year for millions of products. It is now available to US customers on iOS and Android.

Amazon announced an expansion to its 'Hear the Highlights' AI feature in the Shopping app. Previously, the tool provided short, unalterable audio scripts featuring a host and an expert discussing product aspects. Now, users can interrupt these one- to two-minute snippets with spoken or typed questions via a raised hand icon, prompting the AI to adapt the dialogue while returning to the original script afterward. Amazon states the feature covers millions of products, accessible by tapping a button under supported listings' images. The company introduced the base feature last year, with this Q&A addition rolling out for US customers on iOS and Android devices. In a test on an entry-level turntable listing, the AI expert responded to queries about 78 RPM record support and vinyl's role in a streaming era. 'Good questions,' the AI replied. 'On the first one, no. This turntable only plays 33 and 45 revolutions per minute records, so 78s won't work here. As for why vinyl in a streaming world, customers actually talk about this a lot. It's not about convenience, it's about the experience.'

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Conceptual render of Amazon's rumored AI-focused Transformer smartphone displaying Alexa, shopping, and Prime Video features.
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Amazon reportedly developing AI-focused Transformer smartphone

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More than a decade after the failed Fire Phone, Amazon is reportedly working on a new smartphone codenamed Transformer. The device would emphasize AI features, Alexa integration, and easy access to Amazon services like shopping and Prime Video. The project remains in early stages with no confirmed release plans.

Amazon is broadening access to its Health AI virtual assistant, making it available to most US customers on its app and website. Previously limited to One Medical members, the tool will roll out over the next few weeks to all US Amazon users. It offers answers to health questions and wellness guidance based on user health details.

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Uber has launched a new AI-powered feature called Cart Assistant in its Eats app to simplify grocery shopping. The tool allows users to build their baskets by typing lists or uploading photos, automatically adding items while considering availability and prices. Currently in beta, it builds on recent AI enhancements to the platform.

At its Unpacked event on Wednesday, Samsung introduced the Galaxy S26 models and Galaxy Buds 4 Pro, with artificial intelligence taking center stage. New tools include an Ask AI feature in the browser and enhancements to Circle to Search for identifying purchasable items from images. The company also announced AI photo editing and various Galaxy AI updates.

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Google is expanding its redesigned Fitbit app and Gemini-powered AI health coach to iOS users and Fitbit Premium subscribers in several countries. The rollout begins on February 10 for iPhone owners, following an initial Android preview in the US. The update aims to provide more personalized wellness guidance through AI features.

Google announced two new travel tools on Friday: a hotel price tracking feature and an AI assistant in Gemini to locate forgotten packing items. The updates build on existing services like Google Flights and AI Mode. They aim to help users save money and handle travel mishaps.

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Google has begun rolling out a new 'Skills' feature in its Chrome browser on desktop, enabling users to save and quickly reuse custom Gemini AI prompts. The update makes it easier to repeat tasks like calculating protein in recipes or comparing products across tabs. Skills sync across devices when signed into a Google account and include a library of premade prompts.

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