易买得在泰国开设首家No Brand门店

韩国最大的折扣零售商易买得(Emart)于周二在泰国开设了其首家自有品牌“No Brand”门店,这是其全球扩张战略的一部分。该店位于曼谷的中央邦纳(Central Bangna)购物中心,在与当地合作伙伴中央食品零售公司(Central Food Retail)签署的总特许经营协议下运营。

易买得周二通过新闻稿宣布,已与中央食品零售公司签署总特许经营协议,在曼谷中央邦纳购物中心开设门店。根据协议,特许经营商可在指定区域内开设和运营门店,并有权将特许经营权转授予第三方。

该店提供约2,300种商品,包括韩国零食、方便面和家庭代餐(HMR)产品。店内还设有烹饪站,供应紫菜包饭和炒年糕等韩式料理。

公司相关负责人表示:“首家No Brand门店将成为易买得在东南亚推广品牌及韩式食品的战略桥头堡。”

易买得于2024年12月在老挝开设了首家No Brand门店,目前在当地已扩展至四家。此次新开的门店标志着韩国零售商在泰国开设了首家线下实体店。

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