Porsche sold 60,991 vehicles worldwide in the first quarter of 2026, down 15 percent from the previous year. The company cites market weakness in China and North America, along with its own model policy errors. Hopes now rest on the fully electric Cayenne.
Porsche AG announced on Friday in Stuttgart that deliveries in the first quarter of 2026 totaled 60,991 vehicles. This marks a 15 percent decline from the same period a year earlier.
The company points to ongoing market challenges in China and North America as primary factors. It also acknowledges self-inflicted wounds from past model policy decisions, particularly the production end of the Cayman and Boxster models.
These entry-level sports cars were originally set to continue solely as fully electric versions. Delays in the shared manufacturing platform with Audi have left Porsche without combustion or electric variants, creating a gap in the lineup. Porsche attributes this to the flawed electric strategy of former CEO Oliver Blume.
Sales board member Matthias Becker stated: "Deliveries across the group from January to March met expectations. The focus in the coming months is now on launching the fully electric Cayenne." Initial deliveries are slated to begin this summer.
