Josh D’Amaro, Disney's new CEO, discussed park ticket pricing during the company's annual shareholders meeting. He emphasized balancing revenue with guest satisfaction through varied options and high-quality experiences. D’Amaro highlighted current promotions for families.
At The Walt Disney Company’s annual shareholders meeting, Josh D’Amaro responded to a question on balancing revenue growth from park ticket pricing and attendance with guest satisfaction. He described a Disney park visit as a “meaningful investment” for families, stressing that the company aims for every guest to feel the experience justifies the cost. D’Amaro said the goal is to make each visit “the best day of a guest’s life,” measuring success by guest experience ratings and return intent, both of which he noted are very high across parks. To address pricing concerns, D’Amaro outlined Disney’s approach of offering a wide range of options and price points. These include value seasons, multi-day ticket savings, and special offers. He pointed to Disneyland’s current kids’ ticket at $50 per day, calling it “pretty good,” and Disney World’s kids’ free dining promotion. “What we try to do is focus on offering a wide range of options and different price points so that families can visit in ways that work for them,” D’Amaro said. He added that the company provides “a fair amount of choice and flexibility for our guests, while at the same time, making sure that we’re managing daily attendance and overall experience.” The comments come amid fan complaints about rising park costs, echoed recently by former CEO Michael Eisner. Disney has introduced summer ticket and hotel offers in response.
