IA Generativa
Josef Fares warns against overemphasizing AA games after Clair Obscur success
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Josef Fares, director of Split Fiction, has cautioned the gaming industry against fixating on double-A titles following the success of Clair Obscur: Expedition 33. In a recent interview, he emphasized the need for diversity in game publishing, including triple-A blockbusters. Fares also defended publisher EA and expressed skepticism about generative AI's future role in development.
Japanese developer Cygames has issued an apology following backlash to its announcement of an AI-focused subsidiary. The studio assured fans that generative AI is not currently used in its games and promised prior notice for any future implementation. This comes amid growing industry debates over AI's role in game development.
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Nintendo has refuted claims that generative AI was employed in promotional images for its new My Mario toy line. The company announced the product's US launch for February 19, 2025, amid social media ads featuring families interacting with the toys. Concerns arose over the realism of hands in the photos, but Nintendo and a featured model have both denied AI involvement.
Larian Studios has confirmed using generative AI tools in early development stages for its upcoming Divinity game, sparking significant backlash from fans and former employees. CEO Swen Vincke insists the technology is additive and will not appear in the final product, emphasizing human creativity. The controversy follows the massive success of Baldur's Gate 3 and the recent announcement of the new turn-based RPG at The Game Awards.
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Ubisoft revealed Teammates, a first-person shooter prototype powered by generative AI, during its November 21, 2025, investor presentation. The demo features AI companions that respond to voice commands in real-time, aiming to create more interactive gameplay. CEO Yves Guillemot described generative AI as a revolution comparable to the shift to 3D graphics.