Advertising
Swedish consumer agency criticizes If's ad for misleading message
Sweden's Consumer Agency has criticized insurer If for an ad campaign implying that home insurance covers lost digital information, which it does not. The ads, visible on posters in Stockholm's subway, contrast everyday solutions like backup hard drives against If's claimed substantial help. If defends itself by stating the ad targets a corporate data breach insurance.
Fátima Bernardes returns to Jornal Nacional in JBS campaign
Journalist Fátima Bernardes, former presenter of Jornal Nacional, will be the voice of JBS's new institutional campaign. The film premieres on this Monday, 27, in an exclusive break on JN. The initiative, created by agency CP+B Brasil, highlights the company's global presence and its main brands.
Meta to use AI chat data for ads without user opt-out
Reported by AI
Meta has announced that it will use users' conversations with its AI assistant to personalize advertisements on Facebook and Instagram. The company will not provide an opt-out option for this form of ad targeting. This policy begins in the European Union and will expand to other regions.
Vandals deface New York subway ads for AI companion pendant
Critics have vandalized advertisements for the Friend AI necklace in New York subways, protesting its surveillance features and role in addressing loneliness. The campaign, launched by 22-year-old founder Avi Schiffmann, has sparked widespread backlash online and offline. While Schiffmann defends the device as a supplement to human relationships, detractors warn of privacy risks and societal harms.
Trump halts U.S.-Canada trade talks over Ontario ad featuring Reagan
Petra Hartmann Fact checked
President Donald Trump said late Oct. 23, 2025, that he was terminating all U.S.-Canada trade negotiations after Ontario aired a television ad using Ronald Reagan’s 1987 remarks on tariffs, which Trump called “fake.” Ontario Premier Doug Ford later said the province would pause the campaign after this weekend to help restart talks.