Marketing
Western brands use data and culture to target Chinese consumers
05. lokakuuta 2025 Raportoinut AI
American and European companies are increasingly relying on data analytics and cultural adaptation to capture China's massive consumer market. This approach addresses the unique preferences of over 1.4 billion people in the world's second-largest economy. Recent reports highlight how brands like Nike and Starbucks are succeeding through localization.
Latest AI Trends and Innovations Reported
17. syyskuuta 2025 Raportoinut AI
Multiple sources report on AI developments in September 2025, including updates from OpenAI, Google, and marketing applications. Trends focus on ChatGPT enhancements and innovative tools. Differing views on AI's impact are presented objectively.
Cracker Barrel drops marketing firm after logo backlash
03. lokakuuta 2025 Raportoinut AI
Cracker Barrel Old Country Store has terminated its partnership with the marketing firm behind a controversial logo refresh. The decision comes amid customer backlash and raises questions about the company's future branding strategy. Shares fell following the announcement.