Marketing

Sony has begun sending targeted marketing emails to PlayStation users about Grand Theft Auto VI, prompting speculation of an upcoming promotional campaign by Take-Two and Rockstar Games.

April 21, 2026 Iniulat ng AI

Journalist Michelle Barros, 46, and actor Shia Phoenix, 35, announced a pregnancy on social media on Monday (20). They later clarified it was a marketing strategy, describing the pregnancy as from a 'dream', not a real child.

Jetpac, a global travel eSIM provider based in Singapore, has launched the $100 Giveaway Challenge to highlight connectivity costs abroad. The campaign offers free eSIMs to participants and a chance to win $100 for travel expenses. It targets travelers planning trips by encouraging them to share spending ideas on social media.

February 16, 2026 Iniulat ng AI

Sportswear brand Joma has extended its sponsorship of Brentford FC into padel equipment by branding its Hyper Pro racquet with the Premier League club's colors and symbols. This move follows a similar strategy with Villarreal CF and highlights growing cross-sport marketing efforts. Joma became Brentford's kit sponsor in mid-2025, quickly preparing new kits for the team.

A Havaianas ad featuring Fernanda Torres, urging people to start 2026 'with both feet' rather than the 'right foot,' initially drew right-wing boycott calls over perceived political bias. The row has since polarized Brazil, with left-wing support, 150,000 new Instagram followers in 48 hours, massive social media buzz, and echoes of a 2014 campaign.

December 20, 2025 Iniulat ng AI

A new report indicates that Microsoft will not release an Xbox Wrapped summary for 2025, redirecting marketing funds to upcoming anniversaries. The decision comes during a challenging year for the Xbox brand, marked by layoffs and project cancellations. Meanwhile, competitors like Sony and Valve have already launched their year-end recaps.