Marketing

Tesla showroom in California with rebranded 'Autopilot' features complying with DMV order, avoiding license suspension.

Tesla drops 'Autopilot' from California marketing, rebrands features to avoid DMV suspension

18. Februar 2026 Von KI berichtet Bild generiert von KI

Tesla has ceased using the term 'Autopilot' in its California vehicle marketing and rebranded driver assistance features, complying with a California Department of Motor Vehicles (DMV) order and avoiding a 30-day suspension of its dealer license. The changes stem from a years-long dispute over misleading names for its Level 2 systems, which require constant human supervision. DMV Director Steve Gordon commended Tesla for protecting consumers.

Fashion reviews rise as key marketing tool amid AI growth

Consumers increasingly rely on peer reviews from platforms like Reddit and TikTok to navigate online shopping distrust fueled by AI content. Brands such as Medicube and Alo Yoga are integrating these reviews into their strategies for growth and trust-building. Experts highlight reviews' role as human validation in an algorithm-driven market.

Microsoft reportedly ends 'This is an Xbox' marketing campaign

12. März 2026 Von KI berichtet

Microsoft has retired its unusual 'This is an Xbox' marketing push amid changes in leadership. The campaign, which highlighted non-traditional Xbox experiences, appears to have been discontinued. This move follows recent shifts within the company's gaming division.

Technologie

Jetpac launches global $100 giveaway for travelers

Sport

Joma releases Brentford FC-branded padel racquet

Asien

Chinese tech companies vie for attention at CCTV's Spring Festival Gala

Star-Wars-Super-Bowl-Spot für Mandalorian & Grogu stößt auf Kritik

Lucasfilm hat einen Super-Bowl-TV-Spot für den kommenden Film The Mandalorian & Grogu veröffentlicht, der jedoch gemischte Reaktionen von Fans und Kritikern hervorrief. Die Werbung, die sich auf die Bindung zwischen Mandalorian und Grogu konzentriert, erzielte keine starke Einschaltquote im Vergleich zu ähnlichen Promotionen. Derweil markiert das niedrige Budget von 166,4 Millionen Dollar des Films einen positiven Wandel für die Profitabilität von Star Wars.

Japan's Valentine's Day sales campaigns focus on experiences

20. Januar 2026 Von KI berichtet

Department store operators and confectionery makers in Japan are capitalizing on the Valentine's Day shopping surge by offering products and services that emphasize experiences, which consumers highly value today. This approach aims to enhance the appeal beyond traditional chocolate gifts.

Razzl champions originality with new campaign

Razzl has launched a campaign focused on promoting originality. The initiative highlights the importance of creative and unique approaches in its portfolio.

GameStop's Trade Anything Day sparks chaotic customer trades

8. Dezember 2025 Von KI berichtet

GameStop's promotional 'Trade Anything Day' on December 6, 2025, resulted in over 80,000 unusual trades across U.S. stores, with customers offering everything from taxidermied animals to a can of whoop-ass for $5 store credit. The event aimed to boost awareness of the retailer's trade-in program while collecting donations for food banks. Employees faced awkward situations, including rejected attempts to trade pets and personal documents.

Mittwoch, 11. März 2026, 18:52 Uhr