Marketing

Food and beverage companies are using stylish packaging and celebrity tie-ins to stand out in a crowded market. Loonen Water and David Protein are among those drawing attention through influencer placements and high-profile sightings. The approach blends wellness claims with visual appeal to justify premium prices.

27. Juni 2026 Von KI berichtet

Nike hat in New York mit einem Schiffsplakat für das neue Trikot der deutschen Nationalmannschaft geworben. Ab 2027 löst der US-Konzern Adidas als Ausrüster ab.

Consumers increasingly rely on peer reviews from platforms like Reddit and TikTok to navigate online shopping distrust fueled by AI content. Brands such as Medicube and Alo Yoga are integrating these reviews into their strategies for growth and trust-building. Experts highlight reviews' role as human validation in an algorithm-driven market.

12. März 2026 Von KI berichtet

Microsoft has retired its unusual 'This is an Xbox' marketing push amid changes in leadership. The campaign, which highlighted non-traditional Xbox experiences, appears to have been discontinued. This move follows recent shifts within the company's gaming division.

Jetpac, a global travel eSIM provider based in Singapore, has launched the $100 Giveaway Challenge to highlight connectivity costs abroad. The campaign offers free eSIMs to participants and a chance to win $100 for travel expenses. It targets travelers planning trips by encouraging them to share spending ideas on social media.

18. Februar 2026 Von KI berichtet

Tesla has ceased using the term 'Autopilot' in its California vehicle marketing and rebranded driver assistance features, complying with a California Department of Motor Vehicles (DMV) order and avoiding a 30-day suspension of its dealer license. The changes stem from a years-long dispute over misleading names for its Level 2 systems, which require constant human supervision. DMV Director Steve Gordon commended Tesla for protecting consumers.