마케팅
Havaianas ad controversy escalates: Left defends amid boycott calls and follower surge
AI에 의해 보고됨 AI에 의해 생성된 이미지
A Havaianas ad featuring Fernanda Torres, urging people to start 2026 'with both feet' rather than the 'right foot,' initially drew right-wing boycott calls over perceived political bias. The row has since polarized Brazil, with left-wing support, 150,000 new Instagram followers in 48 hours, massive social media buzz, and echoes of a 2014 campaign.
일본의 백화점 운영자와 제과 제조사들은 발렌타인데이 쇼핑 붐을 활용해 오늘날 소비자들이 높이 평가하는 경험을 강조한 제품과 서비스를 제공하고 있다. 이 접근법은 전통 초콜릿 선물을 넘어선 매력을 높이는 것을 목표로 한다.
AI에 의해 보고됨
In his analysis, Carlos Fernando Villa Gómez highlights the marketing challenges in 2026, an election year in Colombia marked by global events like the World Cup. He emphasizes distinguishing long-term political marketing from vote-focused electoral strategies. He anticipates communications will be crucial in a landscape dominated by social media and artificial intelligence.
Semrush has introduced a new tool to assist marketers in navigating the AI-driven transformation of search. The company claims its AI visibility share nearly tripled within one month. This development aims to help businesses remain visible in the evolving digital era.
AI에 의해 보고됨
The 35th edition of the Folha Top of Mind awards, held on October 28, 2025, at Tokio Marine Hall in São Paulo, gathered about 1,500 marketing professionals and honored the most remembered brands by Brazilians in 83 categories, according to a Datafolha survey of 7,543 respondents. Hosted by Dani Calabresa and Rafa Chalub, the ceremony opened with the Top of Top category, won by Nike and Omo, and featured brand activations like mascots and electric vehicles. The event highlighted brand memory in a year marked by COP30 and sustainability.