Marketing
Western brands use data and culture to target Chinese consumers
American and European companies are increasingly relying on data analytics and cultural adaptation to capture China's massive consumer market. This approach addresses the unique preferences of over 1.4 billion people in the world's second-largest economy. Recent reports highlight how brands like Nike and Starbucks are succeeding through localization.
35th edition of Folha Top of Mind celebrates Brazil's most remembered brands
The 35th edition of the Folha Top of Mind awards, held on October 28, 2025, at Tokio Marine Hall in São Paulo, gathered about 1,500 marketing professionals and honored the most remembered brands by Brazilians in 83 categories, according to a Datafolha survey of 7,543 respondents. Hosted by Dani Calabresa and Rafa Chalub, the ceremony opened with the Top of Top category, won by Nike and Omo, and featured brand activations like mascots and electric vehicles. The event highlighted brand memory in a year marked by COP30 and sustainability.
Latest AI Trends and Innovations Reported
AI에 의해 보고됨
Multiple sources report on AI developments in September 2025, including updates from OpenAI, Google, and marketing applications. Trends focus on ChatGPT enhancements and innovative tools. Differing views on AI's impact are presented objectively.
Cracker Barrel drops marketing firm after logo backlash
Cracker Barrel Old Country Store has terminated its partnership with the marketing firm behind a controversial logo refresh. The decision comes amid customer backlash and raises questions about the company's future branding strategy. Shares fell following the announcement.