Marketing
Tesla drops 'Autopilot' from California marketing, rebrands features to avoid DMV suspension
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Tesla has ceased using the term 'Autopilot' in its California vehicle marketing and rebranded driver assistance features, complying with a California Department of Motor Vehicles (DMV) order and avoiding a 30-day suspension of its dealer license. The changes stem from a years-long dispute over misleading names for its Level 2 systems, which require constant human supervision. DMV Director Steve Gordon commended Tesla for protecting consumers.
Consumers increasingly rely on peer reviews from platforms like Reddit and TikTok to navigate online shopping distrust fueled by AI content. Brands such as Medicube and Alo Yoga are integrating these reviews into their strategies for growth and trust-building. Experts highlight reviews' role as human validation in an algorithm-driven market.
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Microsoft has retired its unusual 'This is an Xbox' marketing push amid changes in leadership. The campaign, which highlighted non-traditional Xbox experiences, appears to have been discontinued. This move follows recent shifts within the company's gaming division.
Lucasfilm released a Super Bowl TV spot for the upcoming film The Mandalorian & Grogu, but it has drawn mixed reactions from fans and critics. The ad, focusing on the bond between the Mandalorian and Grogu, failed to generate strong viewership compared to similar promotions. Meanwhile, the film's low $166.4 million budget marks a positive shift for Star Wars profitability.
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Department store operators and confectionery makers in Japan are capitalizing on the Valentine's Day shopping surge by offering products and services that emphasize experiences, which consumers highly value today. This approach aims to enhance the appeal beyond traditional chocolate gifts.
Razzl has launched a campaign focused on promoting originality. The initiative highlights the importance of creative and unique approaches in its portfolio.
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GameStop's promotional 'Trade Anything Day' on December 6, 2025, resulted in over 80,000 unusual trades across U.S. stores, with customers offering everything from taxidermied animals to a can of whoop-ass for $5 store credit. The event aimed to boost awareness of the retailer's trade-in program while collecting donations for food banks. Employees faced awkward situations, including rejected attempts to trade pets and personal documents.
Mowi teams up with Michelin-trained chef for US salmon promotion
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