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Havaianas ad controversy escalates: Left defends amid boycott calls and follower surge
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A Havaianas ad featuring Fernanda Torres, urging people to start 2026 'with both feet' rather than the 'right foot,' initially drew right-wing boycott calls over perceived political bias. The row has since polarized Brazil, with left-wing support, 150,000 new Instagram followers in 48 hours, massive social media buzz, and echoes of a 2014 campaign.
日本的百货商店运营商和糖果制造商正利用情人节购物热潮，提供强调体验的产品和服务，这些是当今消费者高度重视的。这种方法旨在提升超越传统巧克力礼物的吸引力。
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In his analysis, Carlos Fernando Villa Gómez highlights the marketing challenges in 2026, an election year in Colombia marked by global events like the World Cup. He emphasizes distinguishing long-term political marketing from vote-focused electoral strategies. He anticipates communications will be crucial in a landscape dominated by social media and artificial intelligence.
Semrush has introduced a new tool to assist marketers in navigating the AI-driven transformation of search. The company claims its AI visibility share nearly tripled within one month. This development aims to help businesses remain visible in the evolving digital era.
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The 35th edition of the Folha Top of Mind awards, held on October 28, 2025, at Tokio Marine Hall in São Paulo, gathered about 1,500 marketing professionals and honored the most remembered brands by Brazilians in 83 categories, according to a Datafolha survey of 7,543 respondents. Hosted by Dani Calabresa and Rafa Chalub, the ceremony opened with the Top of Top category, won by Nike and Omo, and featured brand activations like mascots and electric vehicles. The event highlighted brand memory in a year marked by COP30 and sustainability.