تسويق
Havaianas ad controversy escalates: Left defends amid boycott calls and follower surge
من إعداد الذكاء الاصطناعي صورة مولدة بواسطة الذكاء الاصطناعي
A Havaianas ad featuring Fernanda Torres, urging people to start 2026 'with both feet' rather than the 'right foot,' initially drew right-wing boycott calls over perceived political bias. The row has since polarized Brazil, with left-wing support, 150,000 new Instagram followers in 48 hours, massive social media buzz, and echoes of a 2014 campaign.
Department store operators and confectionery makers in Japan are capitalizing on the Valentine's Day shopping surge by offering products and services that emphasize experiences, which consumers highly value today. This approach aims to enhance the appeal beyond traditional chocolate gifts.
من إعداد الذكاء الاصطناعي
In his analysis, Carlos Fernando Villa Gómez highlights the marketing challenges in 2026, an election year in Colombia marked by global events like the World Cup. He emphasizes distinguishing long-term political marketing from vote-focused electoral strategies. He anticipates communications will be crucial in a landscape dominated by social media and artificial intelligence.
أطلقت Semrush أداة جديدة لمساعدة مسوقي التسويق على التنقل في التحول المدفوع بالذكاء الاصطناعي للبحث. تدعي الشركة أن حصتها في رؤية الذكاء الاصطناعي تضاعفت تقريبًا ثلاث مرات في غضون شهر واحد. يهدف هذا التطور إلى مساعدة الشركات على البقاء مرئية في العصر الرقمي المتطور.
من إعداد الذكاء الاصطناعي
The 35th edition of the Folha Top of Mind awards, held on October 28, 2025, at Tokio Marine Hall in São Paulo, gathered about 1,500 marketing professionals and honored the most remembered brands by Brazilians in 83 categories, according to a Datafolha survey of 7,543 respondents. Hosted by Dani Calabresa and Rafa Chalub, the ceremony opened with the Top of Top category, won by Nike and Omo, and featured brand activations like mascots and electric vehicles. The event highlighted brand memory in a year marked by COP30 and sustainability.