Pemasaran
Tesla menghapus 'Autopilot' dari pemasaran California, mengubah nama fitur untuk hindari skorsing DMV
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Tesla telah berhenti menggunakan istilah 'Autopilot' dalam pemasaran kendaraan di California dan mengubah merek fitur bantuan pengemudi, mematuhi perintah Departemen Kendaraan Bermotor California (DMV) dan menghindari penangguhan lisensi dealer selama 30 hari. Perubahan ini berasal dari sengketa bertahun-tahun mengenai nama menyesatkan untuk sistem Level 2-nya, yang memerlukan pengawasan manusia konstan. Direktur DMV Steve Gordon memuji Tesla atas perlindungan konsumen.
Sony has begun sending targeted marketing emails to PlayStation users about Grand Theft Auto VI, prompting speculation of an upcoming promotional campaign by Take-Two and Rockstar Games.
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Journalist Michelle Barros, 46, and actor Shia Phoenix, 35, announced a pregnancy on social media on Monday (20). They later clarified it was a marketing strategy, describing the pregnancy as from a 'dream', not a real child.
Jetpac, penyedia eSIM perjalanan global berbasis di Singapura, telah meluncurkan $100 Giveaway Challenge untuk menyoroti biaya konektivitas di luar negeri. Kampanye ini menawarkan eSIM gratis kepada peserta dan kesempatan memenangkan $100 untuk biaya perjalanan. Kampanye ini menargetkan pelancong yang merencanakan perjalanan dengan mendorong mereka berbagi ide pengeluaran di media sosial.
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Sportswear brand Joma has extended its sponsorship of Brentford FC into padel equipment by branding its Hyper Pro racquet with the Premier League club's colors and symbols. This move follows a similar strategy with Villarreal CF and highlights growing cross-sport marketing efforts. Joma became Brentford's kit sponsor in mid-2025, quickly preparing new kits for the team.
A Havaianas ad featuring Fernanda Torres, urging people to start 2026 'with both feet' rather than the 'right foot,' initially drew right-wing boycott calls over perceived political bias. The row has since polarized Brazil, with left-wing support, 150,000 new Instagram followers in 48 hours, massive social media buzz, and echoes of a 2014 campaign.
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A new report indicates that Microsoft will not release an Xbox Wrapped summary for 2025, redirecting marketing funds to upcoming anniversaries. The decision comes during a challenging year for the Xbox brand, marked by layoffs and project cancellations. Meanwhile, competitors like Sony and Valve have already launched their year-end recaps.
Merek-merek tingkatkan aktivasi di pekan pertama Coachella 2026
17 Maret 2026 04.17Ulasan fashion naik sebagai alat pemasaran kunci di tengah pertumbuhan AI
12 Maret 2026 16.53Microsoft dikabarkan mengakhiri kampanye pemasaran 'This is an Xbox'
11 Maret 2026 18.52Mowi bekerja sama dengan koki terlatih Michelin untuk promosi salmon di AS
07 Maret 2026 10.39Visit Hungary memperluas kemitraan dengan Amadeus untuk pertumbuhan pariwisata
15 Februari 2026 07.05Chinese tech companies vie for attention at CCTV's Spring Festival Gala
09 Februari 2026 23.31Star Wars' Mandalorian & Grogu Super Bowl spot receives criticism
20 Januari 2026 00.07Japan's Valentine's Day sales campaigns focus on experiences
17 Januari 2026 20.34Marketing in 2026: challenges in an election year
31 Desember 2025 22.34Personalities lie to attract attention in 2025