若年層の消費者において、ブラックコーヒー離れが進み、フレーバーやカスタマイズを加えたドリンクが人気を集めている。
現在、ブラックコーヒーを好む米国の消費者はわずか18%であり、2022年から56%減少した。Z世代は、伝統的なブラックのドリップコーヒーよりも、風味、見た目の良さ、カスタマイズ性、そして利便性を重視する傾向にある。
スペシャルティコーヒー業界、Z世代の好みに応えるための模索を開始
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