Emilia Jonsson, shop manager at Coop in Leksand, stresses the need to join food trends from the start. Items like chocolate-dipped berries, pink milk, and coffee jars spread rapidly on social media. Smaller stores often struggle to stock all viral products.
Emilia Jonsson, shop manager at Coop in Leksand, explains how retailers must respond swiftly to food trends. "It is important to be in from the beginning. They are very short but intense periods when something is trendy," she says.
Examples include chocolate-dipped berries, pink milk, and viral coffee jars. These spread rapidly on social media, generating strong customer demand. Jonsson notes that customers called and emailed about the coffee jars, but Coop in Leksand never received them. "It was only the larger grocery stores that got them," she says.
The key challenge is ordering the right quantity: enough to meet initial demand, but not so much that stock remains when the hype fades. Smaller stores often lack access to these products in time, unlike bigger chains.