ドバイのチューイークッキーの人気に続き、春キャベツビビンバプと冷凍ゼリーが韓国で最新の食品トレンドとなり、SNSと季節的な関心事が後押ししている。小売業者や食品企業は、若年層をターゲットにしたプロモーションや新製品で素早く対応している。これらの変化は、MZ世代の消費者嗜好の変化の速さを浮き彫りにしている。
ドバイのチューイークッキーブームは、外側はしっとり中はサクサクという特徴で知られるが、これに取って代わって春キャベツビビンバプと冷凍ゼリーという2つの新トレンドが登場した。InstagramやX（旧Twitter）、YouTubeなどのSNSでは、伝統市場で春キャベツを購入する様子やゼリーを冷凍することを提案するレシピや動画などのユーザー生成コンテンツが溢れている。
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The MICHELIN Guide unveiled its 10th-anniversary selection for Seoul and Busan, awarding a record 10 new and promoted stars to bring the total to 46 starred restaurants across the two cities. The announcement took place at SIGNIEL Busan, highlighting South Korea's evolving culinary scene. A total of 233 restaurants were selected, including 71 Bib Gourmand and 116 MICHELIN Selected establishments.
Demand for bomdong, a seasonal spring cabbage in South Korea, has driven wholesale prices up 33.6% in one month amid a viral 'bomdong bibimbap' craze on social media. The trend is boosting food sales and even influencing fashion colors. Prices reached 47,099 won for a 15kg box at Seoul's Garak Market as of March 4, 2026.
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South Korea's Ministry of Food and Drug Safety is intensifying checks on spring vegetables amid the viral bomdong bibimbap trend popular on social media. The inspections, running through March 20, target seasonal produce like spring cabbage for pesticide residues and heavy metals, following a surge in demand.
Gen Z men are turning to 'boy kibble,' a straightforward meal of ground meat and rice, for its high protein content and convenience. Popularized on TikTok, the trend contrasts with the more varied 'girl dinner' and has sparked mixed reactions online. Some eat it multiple times a week, while others compare it to dog food.
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Government data shows that outbound online sales by South Korean businesses reached a record 3.02 trillion won in 2025, marking the third consecutive year of growth. This represents a 16.4 percent increase from the previous year. Sales rose notably in the United States and China, but fell in ASEAN countries.
The 45-year-old Expo West conference in Anaheim highlighted innovations in natural and organic products, drawing 60,000 attendees to explore trends like fiber enrichment and protein fortification. With 3,100 brands exhibiting across 500,000 square feet, the event reflected a $342 billion industry focused on wellness and longevity. Marketers emphasized functional benefits in foods and beverages amid rising consumer interest in health optimization.
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A bidding frenzy at South Korea's auction of seized luxury goods has driven prices above estimates. The event highlights strong demand despite additional fees and authentication concerns.