베이징은 5일간의 노동절 연휴 동안 전년 대비 5.1% 증가한 1,883만 명의 관광객을 유치했다. 총 관광 수입은 전년 동기 대비 6.6% 증가한 223억 6천만 위안을 기록했다.
베이징시 문화관광국은 화요일 이 같은 수치를 발표했다. 인바운드 관광객은 12만 8천 명으로 작년보다 22.3% 증가했으며, 인바운드 관광 지출은 전년 동기 대비 22.6% 증가한 13억 8천만 위안을 기록했다. 연휴 기간 동안 베이징시는 예술 공연, 관광지 투어, 트렌디한 박람회 등 2,000개 이상의 문화 관광 행사를 개최했다. 또한 332개의 오프라인 상업 공연을 1,684회 진행하여 약 2억 6천만 위안의 박스오피스 수익을 올렸다.
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China recorded an estimated 845.38 million passenger trips during the three-day Qingming Festival holiday, up 6 percent year on year, according to the Ministry of Transport. Memorial services saw nearly 19.29 million visits, while tourism revenue surged in multiple provinces. The overlap with school spring breaks fueled long-distance family travel.
China's railways carried about 158 million passengers during the eight-day May Day holiday from April 29 to May 6. The China State Railway Group noted strong demand for travel and family visits. A record 24.8 million trips occurred on May 1.
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Hong Kong recorded 714,765 mainland Chinese visitors in the first three days of the Labour Day 'golden week' holiday from May 1 to 3, up 4.8% from last year. Total arrivals reached 854,929, slightly higher than 803,612 last year, though industry players noted uneven spending despite potential 90% hotel occupancy.
South Korean visitors to China have surged following the extension of a unilateral visa-free policy allowing 30-day stays, reaching 3.16 million in 2025, up 36.9 percent from 2024. Dubbed a 'Korean v-blogger influx,' content creators are documenting mainland life, with one saying, 'the window has opened and everyone wants to take a look inside.' January saw over 300,000 arrivals, up 48 percent year-on-year.
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During the 2026 Lunar New Year holiday from February 15 to 23, Thailand emerged as the top destination for Chinese outbound travelers, attracting about 250,000 visitors, an increase of 60,000 from the previous year. This surge followed flight restrictions and cancellations to Japan, which saw Chinese arrivals drop to 130,000, half the 260,000 from last year. The shift stemmed from ongoing political tensions between China and Japan.
Hong Kong authorities are stepping up crowd and environmental controls at nature sites ahead of the Lunar New Year break to prevent repeats of past overcrowding incidents, as the city prepares for 1.43 million mainland Chinese visitors. Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui stated that the government is adopting a more proactive approach to managing visitor flows this year.
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Australia is projected to attract the most travellers from China during the 2026 Lunar New Year break, with bookings likely to more than double over last year's total, according to Trip.com’s forecast. The report highlighted natural wonders such as the Great Barrier Reef and the outback’s landscapes as among the most appealing attractions. Total trip spending from China, Australia’s top market, reached A$12.3 billion for the year ending in September 2025, according to Tourism Australia.