Starbucks headquarters with apology for Tank Day promotion in Korea near Gwangju movement references
Starbucks headquarters with apology for Tank Day promotion in Korea near Gwangju movement references
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星巴克全球总部就韩国“坦克日”促销活动致歉

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星巴克全球总部就韩国市场开展的一项不当营销活动致歉,该活动恰逢1980年光州民主化运动纪念日。

星巴克全球总部将近期在韩国推出的“坦克日”促销活动描述为一起“不可接受的营销事件”。这家总部位于西雅图的公司发表声明,就该活动提及并恰逢5月18日光州民主化运动纪念日一事表示歉意。

星巴克韩国此前曾针对“坦克”随行杯套装推出折扣活动,宣传语为“伴随‘哒!’的一声放在桌上”。该活动在引发广泛批评后于数小时内下架,因为人们认为这会令人联想到1980年镇压行动中使用的军用坦克,以及1987年活动家朴钟哲在酷刑中死亡的事件。

运营星巴克韩国的公司负责人宋钟贤已被解职。新世界集团会长郑溶镇也就此事致歉,承认公司缺乏足够的历史敏感度,并承诺将审查营销流程。

李在明在社交媒体上批评了这项促销活动,并要求追究相关责任。星巴克全球总部表示,在调查进行的同时,公司正在实施更严格的内部管控和全公司范围的培训。

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