星巴克全球总部就韩国市场开展的一项不当营销活动致歉，该活动恰逢1980年光州民主化运动纪念日。
星巴克全球总部将近期在韩国推出的“坦克日”促销活动描述为一起“不可接受的营销事件”。这家总部位于西雅图的公司发表声明，就该活动提及并恰逢5月18日光州民主化运动纪念日一事表示歉意。
星巴克韩国此前曾针对“坦克”随行杯套装推出折扣活动，宣传语为“伴随‘哒！’的一声放在桌上”。该活动在引发广泛批评后于数小时内下架，因为人们认为这会令人联想到1980年镇压行动中使用的军用坦克，以及1987年活动家朴钟哲在酷刑中死亡的事件。
运营星巴克韩国的公司负责人宋钟贤已被解职。新世界集团会长郑溶镇也就此事致歉，承认公司缺乏足够的历史敏感度，并承诺将审查营销流程。
李在明在社交媒体上批评了这项促销活动，并要求追究相关责任。星巴克全球总部表示，在调查进行的同时，公司正在实施更严格的内部管控和全公司范围的培训。
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