韩国星巴克在1980年光州民主化运动纪念日当天推出了“坦克日”促销活动，随即引发了国内外的强烈批评。新世界集团已解雇了当地首席执行官并发布了道歉声明。
5月18日，韩国星巴克开展了“坦克日”促销活动，对保温杯套装进行打折，并使用了“猛击桌面”（Slam on the desk）这一短语。批评者指出，这些用词让人联想到1980年造成至少165人死亡的光州军事镇压事件，以及1987年活动人士朴钟哲在受刑中死亡的悲剧。
公众的愤怒情绪迅速蔓延至海外。社交媒体用户将此次活动与关联“9·11”恐怖袭击或大屠杀的促销活动相提并论，并敦促位于西雅图的星巴克总部介入此事。
韩国行政安全部长官尹昊重于5月21日表示，政府活动将不再采购该运营商的产品。新世界集团在争议爆发的当天就解雇了当地首席执行官，董事长郑溶镇也发布了公开道歉。目前，多个公民团体已提起刑事诉讼，指控其存在侮辱和诽谤行为。
X平台上的初步反应集中体现了对韩国星巴克“坦克日”促销活动引发光州民主化运动联想的广泛批评。用户谴责“坦克”一词缺乏敏感性，并呼吁抵制。此外，讨论还涉及新世界集团解雇首席执行官的消息，以及有关因威胁言论而被捕的报道。
There’s currently a huge backlash re: Starbucks who was running a limited time promotion and called it Tank Day around 5/18 Gwangju Uprising Memorial Day.
— KR⁷ 겨울바다로 (@yellowinter3) 2026年5月20日
This Busan cafe appears to be joking flippantly about the controversy👇https://t.co/sodbyRVoH1
Another reason to boycott.
— Oliv⁷ 🍉🐋🏴☠️ #SpeakYourselfBTS (@N_P_E_A) 2026年5月21日
"Signs of Starbucks Korea boycott emerge online in wake of 'Tank Day' promotion"
"Many online users criticized the use of the word “tank,” saying it evoked memories of armored military vehicles deployed in Gwangju during the uprising in Gwangju." pic.twitter.com/WTkV3PGXLH
A man was apprehended by police after posting online threats to harm people carrying Starbucks coffee, as controversy continues over #Starbucks Korea’s “Tank Day” promotion. https://t.co/RgC2OSh8I5
— The Korea JoongAng Daily (@JoongAngDaily) 2026年5月21日
스타벅스코리아와 저질 장사치는 이번에도 장난질 좀 치고 대충 유야무야 넘어갈 거라고 생각했겠지만 너무 잘못 건드렸다. 심지어 보수인 사람들도 전두환의 학살은 비판적인데 그걸 5 18 탱크데이? 광주는 장난이 아니고 그냥 지명이 아니며 지금도 보통 도시가 아니다. 이건 대충 넘어갈 수가 없다
— 플라워 무브먼트 🎗 (@yotsuarang) 2026年5月21日
Where Starbucks Korea is today after 'celebrating' 5/18, an official national day of commemoration in South Korea honoring the victims of the 1980 Gwangju Massacre as "Tank Day." It's CEO is a known MAGA fan.https://t.co/S0Lhy3mBvK pic.twitter.com/qRcRqiefxa
— Don Park (@donpark) 2026年5月21日
由 AI 报道 AI 生成的图像
Starbucks Global has apologized for an insensitive marketing promotion in South Korea that coincided with the anniversary of the 1980 Gwangju Democratization Movement.
Shinsegae Group Chairman Chung Yong-jin issued a public apology over the controversial “Tank Day” promotion by Starbucks Korea. The event on May 18, the anniversary of the Gwangju Democratic Uprising, used phrases that evoked military tanks and a torture incident.
由 AI 报道
Starbucks Korea's 'Tank Day' promotion, launched on May 18, has triggered widespread backlash, causing a sharp sales drop and raising financial risks for parent Shinsegae Group.
Prosecutors and police separately raided the National Police Investigation Headquarters Tuesday over allegations of mishandling a high-profile murder case in Gwangju.
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Protests demanding a re-run of local elections marred by ballot shortages continued for the ninth day on June 13.
Three activists detained during a humanitarian mission to the Gaza Strip have claimed they were sexually and physically abused by Israeli soldiers. The allegations were made at a press conference in Seoul on Thursday. The Israeli Embassy has denied the claims.
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Labor talks between Samsung Electronics and its union broke down on Wednesday, heightening fears of a strike scheduled for May 21. The presidential office vowed to support further dialogue.