Xbox Game Pass förlorade miljontals prenumeranter efter prishöjningen 2025

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Xbox Game Pass förlorade miljontals prenumeranter till följd av en prishöjning på 50 procent under hösten 2025. Erkännandet kom från strategichefen Matthew Ball under en intervju på Summer Game Fest.

Tjänsten uppskattades ha mer än 35 miljoner prenumeranter i mitten av 2025. Tidigare siffror visade 34 miljoner prenumeranter i februari 2024. Prishöjningen i oktober 2025 gällde Game Pass Ultimate-planen och omstrukturerade de lägre nivåerna. Den nya vd:n Asha Sharma sänkte priset igen i april 2026, dock inte till tidigare nivåer. Hon meddelade även att framtida Call of Duty-titlar inte längre kommer att lanseras på tjänsten under sin premiärdag. Förlusten av prenumeranter följde på upprepade prisjusteringar som inleddes 2024. Balls kommentarer delades offentligt den 8 juni 2026 av Geoff Keighley efter en intervju utförd av Chris Dring.

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