Hyundai Motor and Kia achieved a record combined market share in the United States in 2025, despite aggressive tariff measures from the Trump administration. The success was driven by expanded local production and strong hybrid vehicle sales. The two companies sold a total of 1.84 million vehicles, capturing 11.3% of the market.
In 2025, Hyundai Motor and its affiliate Kia achieved a record combined market share of 11.3% in the United States, selling 1.84 million vehicles in total. According to data from Wards Intelligence and industry sources, Hyundai captured 6.1% of the market with 984,017 units sold, while Kia held 5.2% with 852,155 units. The group ranked fourth overall, behind General Motors at 17.5%, Toyota Motor Corp. at 15.5%, and Ford Motor Co. at 13.1%.
Total U.S. auto sales rose 2.4% to 16.23 million vehicles, but Hyundai and Kia's sales climbed 7.5%, outpacing the market. Analysts attribute this growth to a flexible production strategy and the decision to absorb tariff-related costs rather than passing them to consumers. Last year, Hyundai completed its third U.S. plant in Georgia, enhancing its responsiveness to local demand and mitigating tariff pressures. Shipments from South Korea to the U.S. fell 4.2% year-on-year.
Hybrid vehicle sales provided a significant boost, surging 48.8% to 331,023 units. The group plans to expand U.S. production capacity to more than 1.2 million vehicles, up from about 700,000 in 2024.
This performance demonstrates the effectiveness of strategic adaptations amid the Trump administration's aggressive tariffs.
